After Volvo Penta introduced the Forward Drive propulsion system in 2015, the transformative technology quickly began making waves in the watersports market, introducing leisure boaters to a more versatile solution and creating a new realm for recreational wake sports.
After debuting at the Miami Boat Show that year, where it won an NMMA Innovation Award, boat lovers and builders alike began to appreciate its impact on the industry.
“Back when we announced it, I was telling people that wakesurfing was the best thing to happen to family boating since water skiing, and I still believe that because it’s just so much fun,” said Ron Huibers, who served as the company’s president of the Americas during the time of the launch. When reflecting on the early days of the innovation, he shared that “What Forward Drive did was to help make our customers successful and make families happy.”
In 2025, Forward Drive celebrates 10 years of success created by combining a sterndrive with DuoProp propellers relocated to the front of the drive rather than the rear. This allowed Volvo Penta’s partners to offer their customers a practical wakesurfing alternative to traditional V-drive boat models that, in many cases, proved to be an even better option for the typical recreational boater.
Over the past 10 years, more than 50 Forward Drive boat models have been sold from more than 15 boat builders, including more than 9,400 drive units.
“We grew the business by making an array of watersport activities available to more people,” said Huibers. “I am so proud of the effort the entire team put into bringing Forward Drive to market back then and inspiring multi-purpose boats optimized for the growing sport of wakesurfing, but also suitable for cruising, swimming, fishing, skiing and more.”
Today, Forward Drive technology continues to evolve, satisfying its solid customer base as well as reaching new audiences. In 2023, Volvo Penta introduced the Twin Forward Drive and V8-400 gasoline engine, an extension of Forward Drive available for use on boats up to 38 feet. This latest iteration was awarded as a Top Product in Boating Industry Magazine and received an Innovation Award from the Waters Sports Industry Association (WSIA).
In line with Volvo Penta’s commitment to helm-to-prop solutions, Electronic Vessel Control (EVC) features for Forward Drive boats have also continued to advance since 2015, most notably with the introduction of Watersport Control customizable display system in 2018 and Joystick Surfing in 2024.
2024 also marked the introduction of the Forward is the Only Way project, which helped drive awareness of Forward Drive to expanded audiences. Working with several professional athletes, including an Olympic surfer, demonstrated the system’s capabilities to a new generation of outdoor enthusiasts with a natural connection to the water.
“As we celebrate the 10th anniversary of Volvo Penta’s Forward Drive, we reflect on a decade of innovation that has transformed the watersports industry,” says Högberg. “Forward Drive has redefined the boating experience, making wakesurfing more accessible, enjoyable, and versatile for countless enthusiasts. This milestone is a testament to our commitment to pushing the boundaries of marine technology, but we’re just getting started. Volvo Penta will continue to make waves and enhance life on the water because for us, forward is the only way.”